Cool Stuff We Have
Been Working On

Creating the “Wine-Hipster Counter-Culture?”

Integrated Beverage Group wanted to make great wine accessible through a more competitive price point for consumers and retailers while leveraging the taste and aroma of wines that already have a proven track record of appealing to the American pallet.


  • Ellipse Analytics used analytical chemistry and data to benchmark the taste and aroma profiles of best selling wines
  • The Ellipse Analytics science is at the core of the Integrated Beverage Group Consistency Promise- promising at least 90% chemical similarity to the benchmark brand


  • Recognized as one of the most disruptive forces to hit the wine industry in a decade
  • Several of the Integrated Beverage Group wines received 90 pts+ ratings by the Wine Spectator and
  • Over 150 mil+ media impressions including articles in O, The Oprah Magazine, Every Day with Rachael Ray Magazine, Us Weekly, USA Today, and Popular Science

“Ellipse Analytics science is at the center of our research and development strategy.”
– Ari Walker, President, IBG

Offering Product
Vulnerability Due Diligence

Through data and science, Ellipse Analytics helps investors make better due diligence decisions by evaluating product vulnerabilities and uncovering undervalued market leaders.

Side-step liability and identify undiscovered diamonds in the rough with Ellipse Analytics category testing.