Bill leads Business and Partnership Development. Prior to joining Ellipse Analytics, he led a team that delivered $50+ Million annually for Catalina Marketing. His team’s campaigns drove $255M+ incremental annual retail sales for his partners.
After surviving Carnegie Mellon, Bill joined Procter & Gamble as an IT/Data Analyst, leveraging syndicated market data to help Pampers, Crest, and Pantene grow share. Bill has always believed that better data and insights leads to smarter decisions. 4 years later, he transferred to Brand Management to develop his Marketing, Advertising, and General Management skills in the Tissue/Towel and Feminine Care categories, leading several new item launches and digital marketing initiatives.
One of Bill’s fundamental opinions is that “She/he with the better data wins!” His #1 goal is to help more clients benefit from the proprietary data that Ellipse Analytics provides. In doing so, more consumers will know which brands deliver superior quality so they can make healthier choices.
When he’s not accomplishing this goal, Bill can be found spending time with his family and watching high school football games (actually, any level of football makes his “watch list”).Back