About Ellipse Analytics

Ellipse Analytics (EA) is the leading analytical chemistry lab in the world for full category testing and benchmarking delivering unparalleled category insights.

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We have tested over 32 CPG categories representing over $400B in annual revenue and retain an internationally recognized consumer insights division.

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EA’s Science and Methodology

EA is an ISO 17025 accredited lab and maintains scope accreditation for all methods used as a part of its litigation support activities. Moreover, as an analytical lab with a long history in the public eye, EA has developed processes to ensure it only reports actionable, valid results.

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Full Category Testing and Benchmarking

Purity, Label Accuracy, Product Superiority

• Benchmarking Toxicology, Expert Work, Standards Development, Category Management, Due diligence etc.

• Measuring & benchmarking over 1,000 molecular level compounds across taste, aroma, purity, and labeling accuracy

• Consumer Insights division interviewing > 50,000 respondents annually

Brand /Product Development and Innovation

Category expertise in Pharmaceuticals, Baby Food, Energy Drinks, Supplements, Alcohol Beverage, Premium Water, among others

• Method Development

• Category Benchmarking

• Consumer Insights

• White Space Analysis

• Expert Recommendations

Expert Work & Market Validation

Truth in labeling, deceptive marketing, toxicology, root cause analysis, etc. has been validated by governmental agencies and more.

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Select entities who have retained Ellipse or utilized Ellipse data:

• Law firms: plaintiffs for cases across consumer protection and class action California prop 65 civil cases

• National non-profits and major R1 research universities

• State and federal government agencies

• Investigative journalists of national syndicated new organizations

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